Understand A/B Testing-what it is & its value when comparing performance of sites/apps & creating valuable visualisation of data.
In order to be a great analyst, you need to understand customers, businesses, Digital Marketing and the Measurement landscape.
All the fundamental lectures for a marketing prefessional!
All the Fundamental Lectures for either a Product or Data Engineering Team looking to upskill in Analytics!
Learn the essentials not only in clean & validating data, but why tagging is important & skills to kick start understanding the leading tag mgmt solutions
Google Analytics is used by more businesses than any other tracking tool - learn the essentials in set up, fundamentals and reporting.
Essentials in Media Measurement, covering topics such as Search and Display through to Video and Mobile Measurement ending with, 'Programmatic 101'.
Learn about the impact of effective Data Governance for businesses, hosted by Sparkline COO, Joy Gupta.
What does it mean to be an analyst in today's digital world? Here is a look at the Digital Landscape today.
Intro to Sparkline, as a leading Digital Analytics Company and the partnership with the Digital Analytics Association