Understand A/B Testing-what it is & its value when comparing performance of sites/apps & creating valuable visualisation of data.
Essential Introduction to how Adobe Analytics works - setting up accounts, tracking key metrics and creating valuable reports
In order to be a great analyst, you need to understand customers, businesses, Digital Marketing and the Measurement landscape.
All the fundamental lectures for a marketing prefessional!
All the Fundamental Lectures for either a Product or Data Engineering Team looking to upskill in Analytics!
Learn the essentials not only in clean & validating data, but why tagging is important & skills to kick start understanding the leading tag mgmt solutions
Google Analytics is used by more businesses than any other tracking tool - learn the essentials in set up, fundamentals and reporting.
An introduction to the Adobe Analytics tool!
An introduction to the Google Analytics tool!
Essentials in Media Measurement, covering topics such as Search and Display through to Video and Mobile Measurement ending with, 'Programmatic 101'.
Discover more about the Data Analyst role and how it plays a vital part for any organisation
Learn how to make the most out of activating your data
Learn about the impact of effective Data Governance for businesses, hosted by Sparkline COO, Joy Gupta.
What does it mean to be an analyst in today's digital world? Here is a look at the Digital Landscape today.
Intro to Sparkline, as a leading Digital Analytics Company and the partnership with the Digital Analytics Association
Casual Chats with Industry Experts about new normals, innovation, digital literacy and much more!