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Data Analytics Essentials for Product & Data Engineering Teams
Google Analytics 101
GOOGLE ANALYTICS - HOW IT WORKS: The History of Google Analytics (1:40)
GOOGLE ANALYTICS - HOW IT WORKS (1:28)
GOOGLE ANALYTICS - HOW IT WORKS: The Google Analytics User Model : Hits, Users, Sessions (1:06)
GOOGLE ANALYTICS - HOW IT WORKS: The Google Analytics User Model: Unique & Returning Users (1:05)
ACCOUNT - ACCOUNT STRUCTURES: The Challenges of Cookie-Based Tracking (1:18)
ACCOUNT - ACCOUNT STRUCTURES: The Structure of a Google Analytics Account (1:26)
ACCOUNT - ACCOUNT STRUCTURES: User Access Levels in Google Analytics (1:42)
ACCOUNT - SETTING-UP: Google Analytics Account (4:40)
ACCOUNT - SETTING-UP: Your Tracking Code in Google Analytics (2:30)
Google Analytics Navigation 101
PLATFORM - DEFINITIONS & CONCEPTS: Bounce & Bounce Rates | Entrance & Exit (1:56)
PLATFORM - DEFINITIONS & CONCEPTS: Not Set | Not Provided (1:51)
PLATFORM - DEFINITIONS & CONCEPTS: Introduction to Goals (1:08)
PLATFORM - GOALS: Types (1:32)
PLATFORM - GOALS: Setting up Goals in Google Analytics (1:55)
PLATFORM - GOALS: Destination Goals (3:22)
PLATFORM - GOALS: Duration & Pages Per Session Goals (1:08)
PLATFORM - GOALS: Events & Event Goals (2:01)
PLATFORM - NAVIGATION: Date Range Selector (5:07)
PLATFORM - NAVIGATION: Main Menu Panel (6:19)
PLATFORM - NAVIGATION: Main Canvas Layout (3:36)
Google Analytics 101 Reports
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Reports (1:00)
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Report Sampling (4:28)
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Report Segmentation (2:45)
REPORTS - SEGMENTATION: Creating System Segments in Google Analytics (1:53)
REPORTS - SEGMENTATION: Creating Custom Segments in Google Analytics (2:18)
REPORTS - SEGMENTATION: Creating Segments Using Conditions (1:56)
REPORTS - SEGMENTATION: Creating Segments Using Sequences (3:20)
REPORTS - AUDIENCE REPORTS: Audience Reports (2:07)
REPORTS - AUDIENCE REPORTS: Demographic Reports (3:00)
REPORTS - AUDIENCE REPORTS: Interest & Geo Reports (3:50)
REPORTS - AUDIENCE REPORTS: Behavior Reports (2:12)
REPORTS - AUDIENCE REPORTS: Technology Reports (1:33)
REPORTS - AUDIENCE REPORTS: Mobile Reports (2:27)
REPORTS - AUDIENCE REPORTS: Benchmarking Reports (3:56)
Google Analytics 101 Analysis
REPORTS - ACQUISITION REPORTS: Concepts: Traffic Sources | Source/Medium (3:48)
REPORTS - ACQUISITION REPORTS: Concepts: Campaign Tracking (3:46)
REPORTS - ACQUISITION REPORTS: Source Medium (3:58)
REPORTS - ACQUISITION REPORTS: Referrals (3:28)
REPORTS - ACQUISITION REPORTS: AdWords (4:54)
REPORTS - ACQUISITION REPORTS: Keywords, Search Queries, Hour of Day (3:31)
REPORTS - ACQUISITION REPORTS: Search Console Report (6:32)
REPORTS - BEHAVIOUR REPORTS: Behaviour Reports (1:34)
REPORTS - BEHAVIOUR REPORTS: Overview & Site Content (4:30)
REPORTS - BEHAVIOUR REPORTS: Site Speed (3:54)
REPORTS - BEHAVIOUR REPORTS: Site Search (2:05)
REPORTS - BEHAVIOUR REPORTS: Events (1:04)
Google Analytics 101 E-commerce and Attribution
REPORTS - CONVERSION REPORTS: Goals (4:30)
REPORTS - CONVERSION REPORTS: eCommerce Transaction Performance (2:40)
REPORTS - CONVERSION REPORTS: eCommerce Product Performance (3:20)
REPORTS - CONVERSION REPORTS: Shopping Behaviour (4:22)
REPORTS - CONVERSION REPORTS: Multi-Channel Funnel (2:29)
REPORTS - CONVERSION REPORTS: Top Conversion Paths (2:15)
REPORTS - CONVERSION REPORTS: Time Lag & Path Length (1:39)
REPORTS - CONVERSION REPORTS: Attribution Reports: Last Click v Linear (4:00)
REPORTS - CONVERSION REPORTS: Attribution Reports: Other Models (3:02)
REPORTS - CONVERSION REPORTS: Attribution Reports: Custom Models (2:47)
REPORTS - CUSTOM REPORTS: Custom Reports (1:33)
REPORTS - CUSTOM REPORTS: eCommerce Performance (3:31)
REPORTS - CUSTOM REPORTS: Marketing Performance (3:03)
INTERVIEW (3:46)
Data Gathering 101
EVALUATE & CLEAN DATA: An Overview (1:57)
EVALUATE & CLEAN DATA: Gather Your Data (1:57)
EVALUATE & CLEAN DATA: First Steps (2:30)
EVALUATE & CLEAN DATA: Whats Next (2:37)
EVALUATE & CLEAN DATA: Joining Data (1:33)
EVALUATE & CLEAN DATA: Tools to Help (1:58)
INTERVIEW: Why this program & What makes a Good Analyst? (3:58)
Data Governance
Introduction to Data Governance (56:22)
Digital Measurement-101
WHY WE NEED FRAMEWORKS: An Introduction (1:18)
WHY WE NEED FRAMEWORKS: Key Performance Indicators (3:48)
WHY WE NEED FRAMEWORKS: The Customer Decision Journey (2:49)
HOW TO APPROACH FRAMEWORKS: An Introduction (3:09)
HOW TO APPROACH FRAMEWORKS: SPRINT (1:06)
HOW TO APPROACH FRAMEWORKS: Ladder to Awesomeness (3:40)
HOW TO APPROACH FRAMEWORKS: Winning Metrics (1:37)
KEY PERFORMANCE INDICATORS: The Construction (2:29)
KEY PERFORMANCE INDICATORS: SPRINT (0:35)
KEY PERFORMANCE INDICATORS: Solution 1 (2:11)
KEY PERFORMANCE INDICATORS: Solution 2 (0:58)
KEY PERFORMANCE INDICATORS: Examples to Use (1:59)
KEY PERFORMANCE INDICATORS: The Execution (2:25)
KEY PERFORMANCE INDICATORS: SPRINT (0:32)
KEY PERFORMANCE INDICATORS: So What (1:45)
The Digital Marketing Landscape - 101
THE CONSUMER: An Introduction (0:43)
THE CONSUMER: The Challenges of Digital (1:37)
THE CONSUMER: The Consumer Journey (3:51)
THE CATEGORIES: Mental Modes for Buying (1:57)
THE CATEGORIES: Digital Marketing Categorised (3:07)
THE CATEGORIES: What to Use and When (2:07)
THE AD ECOSYSTEM: An Introduction (1:58)
THE AD ECOSYSTEM: Ad Serving (2:23)
THE AD ECOSYSTEM: Programmatic Advertising (2:40)
THE IMPACT: Programmatic Advertising (1:58)
THE IMPACT: The Advertising Ecosystem (1:30)
THE IMPACT: AdTech Deep Dive (1:02)
THE TOOLS: DSP (2:39)
THE TOOLS: Ad Exchange (1:13)
THE TOOLS: DMP (2:49)
THE TOOLS: SSP (1:55)
INTERVIEW: How Important Are Analysts to Consultants? (2:44)
Personalisation & Testing 101
PERSONALISATION: Introduction to Personalisation (2:08)
PERSONALISATION: The Value of Personalisation (3:38)
AB TESTING: AB Testing (2:11)
AB TESTING: AB Testing (2:59)
AB TESTING: Be Where People Are Looking (1:40)
AB TESTING: AB Testing & Multivariate Testing (4:09)
AB TESTING: Best Practices (3:10)
AB TESTING: Prioritising Opportunities (1:57)
AB TESTING: Get Testing (1:37)
AB TESTING: Case Study with Skydive (2:53)
AB TESTING: Tools (5:23)
AB TESTING: Case Study with Amari Hotels (1:09)
OPTIMIZELY DEMO: Navigation (3:15)
OPTIMIZELY DEMO: Audiences & Goals (5:10)
OPTIMIZELY DEMO: URLs (3:19)
OPTIMIZELY DEMO: Results (8:21)
INTERVIEW (2:11)
Thank You and Congratulations!
Outro (0:31)
KEY PERFORMANCE INDICATORS: Examples to Use
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