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A/B Testing and Visualisation
Personalisation & Testing 101
PERSONALISATION: Introduction to Personalisation (2:08)
PERSONALISATION: The Value of Personalisation (3:38)
AB TESTING: AB Testing (2:11)
AB TESTING: AB Testing (2:59)
AB TESTING: Be Where People Are Looking (1:40)
AB TESTING: AB Testing & Multivariate Testing (4:09)
AB TESTING: Best Practices (3:10)
AB TESTING: Prioritising Opportunities (1:57)
AB TESTING: Get Testing (1:37)
AB TESTING: Case Study with Skydive (2:53)
AB TESTING: Tools (5:23)
AB TESTING: Case Study with Amari Hotels (1:09)
OPTIMIZELY DEMO: Navigation (3:15)
OPTIMIZELY DEMO: Audiences & Goals (5:10)
OPTIMIZELY DEMO: URLs (3:19)
OPTIMIZELY DEMO: Results (8:21)
Visualisation & Storytelling 101
VISUALISATION & STORYTELLING: Play to Your Audience's Strengths (8:56)
VISUALISATION & STORYTELLING: Choosing the Right Type of Display (5:42)
VISUALISATION & STORYTELLING: Design with Strategy (4:27)
VISUALISATION & STORYTELLING: Storytelling Exercise (7:25)
AB TESTING: Case Study with Skydive
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