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Google Analytics Fundamentals
Google Analytics 101
GOOGLE ANALYTICS - HOW IT WORKS: The History of Google Analytics (1:40)
GOOGLE ANALYTICS - HOW IT WORKS (1:28)
GOOGLE ANALYTICS - HOW IT WORKS: The Google Analytics User Model : Hits, Users, Sessions (1:06)
GOOGLE ANALYTICS - HOW IT WORKS: The Google Analytics User Model: Unique & Returning Users (1:05)
ACCOUNT - ACCOUNT STRUCTURES: The Challenges of Cookie-Based Tracking (1:18)
ACCOUNT - ACCOUNT STRUCTURES: The Structure of a Google Analytics Account (1:26)
ACCOUNT - ACCOUNT STRUCTURES: User Access Levels in Google Analytics (1:42)
ACCOUNT - SETTING-UP: Google Analytics Account (4:40)
ACCOUNT - SETTING-UP: Your Tracking Code in Google Analytics (2:30)
Google Analytics Navigation 101
PLATFORM - DEFINITIONS & CONCEPTS: Bounce & Bounce Rates | Entrance & Exit (1:56)
PLATFORM - DEFINITIONS & CONCEPTS: Not Set | Not Provided (1:51)
PLATFORM - DEFINITIONS & CONCEPTS: Introduction to Goals (1:08)
PLATFORM - GOALS: Types (1:32)
PLATFORM - GOALS: Setting up Goals in Google Analytics (1:55)
PLATFORM - GOALS: Destination Goals (3:22)
PLATFORM - GOALS: Duration & Pages Per Session Goals (1:08)
PLATFORM - GOALS: Events & Event Goals (2:01)
PLATFORM - NAVIGATION: Date Range Selector (5:07)
PLATFORM - NAVIGATION: Main Menu Panel (6:19)
PLATFORM - NAVIGATION: Main Canvas Layout (3:36)
Google Analytics 101 Reports
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Reports (1:00)
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Report Sampling (4:28)
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Report Segmentation (2:45)
REPORTS - SEGMENTATION: Creating System Segments in Google Analytics (1:53)
REPORTS - SEGMENTATION: Creating Custom Segments in Google Analytics (2:18)
REPORTS - SEGMENTATION: Creating Segments Using Conditions (1:56)
REPORTS - SEGMENTATION: Creating Segments Using Sequences (3:20)
REPORTS - AUDIENCE REPORTS: Audience Reports (2:07)
REPORTS - AUDIENCE REPORTS: Demographic Reports (3:00)
REPORTS - AUDIENCE REPORTS: Interest & Geo Reports (3:50)
REPORTS - AUDIENCE REPORTS: Behavior Reports (2:12)
REPORTS - AUDIENCE REPORTS: Technology Reports (1:33)
REPORTS - AUDIENCE REPORTS: Mobile Reports (2:27)
REPORTS - AUDIENCE REPORTS: Benchmarking Reports (3:56)
Google Analytics 101 Analysis
REPORTS - ACQUISITION REPORTS: Concepts: Traffic Sources | Source/Medium (3:48)
REPORTS - ACQUISITION REPORTS: Concepts: Campaign Tracking (3:46)
REPORTS - ACQUISITION REPORTS: Source Medium (3:58)
REPORTS - ACQUISITION REPORTS: Referrals (3:28)
REPORTS - ACQUISITION REPORTS: AdWords (4:54)
REPORTS - ACQUISITION REPORTS: Keywords, Search Queries, Hour of Day (3:31)
REPORTS - ACQUISITION REPORTS: Search Console Report (6:32)
REPORTS - BEHAVIOUR REPORTS: Behaviour Reports (1:34)
REPORTS - BEHAVIOUR REPORTS: Overview & Site Content (4:30)
REPORTS - BEHAVIOUR REPORTS: Site Speed (3:54)
REPORTS - BEHAVIOUR REPORTS: Site Search (2:05)
REPORTS - BEHAVIOUR REPORTS: Events (1:04)
Google Analytics 101 E-commerce and Attribution
REPORTS - CONVERSION REPORTS: Goals (4:30)
REPORTS - CONVERSION REPORTS: eCommerce Transaction Performance (2:40)
REPORTS - CONVERSION REPORTS: eCommerce Product Performance (3:20)
REPORTS - CONVERSION REPORTS: Shopping Behaviour (4:22)
REPORTS - CONVERSION REPORTS: Multi-Channel Funnel (2:29)
REPORTS - CONVERSION REPORTS: Top Conversion Paths (2:15)
REPORTS - CONVERSION REPORTS: Time Lag & Path Length (1:39)
REPORTS - CONVERSION REPORTS: Attribution Reports: Last Click v Linear (4:00)
REPORTS - CONVERSION REPORTS: Attribution Reports: Other Models (3:02)
REPORTS - CONVERSION REPORTS: Attribution Reports: Custom Models (2:47)
REPORTS - CUSTOM REPORTS: Custom Reports (1:33)
REPORTS - CUSTOM REPORTS: eCommerce Performance (3:31)
REPORTS - CUSTOM REPORTS: Marketing Performance (3:03)
REPORTS - CONVERSION REPORTS: Time Lag & Path Length
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