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Analytics Fundamentals & Frameworks
Arming the Analysts - 101
AN INTRODUCTION (0:48)
PLAN: Know Who You Are Analysing (5:55)
PLAN: Performing Multi-tiered Analysis (1:55)
PLAN: Your Tools Checklist (2:31)
PLAN: Getting Ready for Analysis (3:08)
EXERCISE: Mind Mapping (4:56)
PREPARE: Getting to Know Your Business (1:33)
PREPARE: Due Diligence & Your Approach (1:10)
PREPARE: Needs Assessment Checklist (1:09)
PREPARE: Solutions Assessment & Options (2:28)
PREPARE: Getting to Know Your Customer (2:36)
TAKE ACTION: Conducting Heuristics (2:04)
TAKE ACTION: Know Your Customer (4:10)
TAKE ACTION: Helping Hands 1 (0:29)
TAKE ACTION: Helping Hands 2 (0:17)
ACCELERATE: Keynote (0:42)
ACCELERATE: Piece of the Puzzle (0:40)
ACCELERATE: Best Friends (0:53)
ACCELERATE: Round-up (2:47)
ACCELERATE: Getting To Know Yourself (2:54)
The Digital Marketing Landscape - 101
THE CONSUMER: An Introduction (0:43)
THE CONSUMER: The Challenges of Digital (1:37)
THE CONSUMER: The Consumer Journey (3:51)
THE CATEGORIES: Mental Modes for Buying (1:57)
THE CATEGORIES: Digital Marketing Categorised (3:07)
THE CATEGORIES: What to Use and When (2:07)
THE AD ECOSYSTEM: An Introduction (1:58)
THE AD ECOSYSTEM: Ad Serving (2:23)
THE AD ECOSYSTEM: Programmatic Advertising (2:40)
THE IMPACT: Programmatic Advertising (1:58)
THE IMPACT: The Advertising Ecosystem (1:30)
THE IMPACT: AdTech Deep Dive (1:02)
THE TOOLS: DSP (2:39)
THE TOOLS: Ad Exchange (1:13)
THE TOOLS: DMP (2:49)
THE TOOLS: SSP (1:55)
Digital Measurement-101
WHY WE NEED FRAMEWORKS: Digital Measurement Frameworks (1:18)
WHY WE NEED FRAMEWORKS: Key Performance Indicators (3:48)
WHY WE NEED FRAMEWORKS: The Customer Decision Journey (2:49)
HOW TO APPROACH FRAMEWORKS: An Introduction (3:09)
HOW TO APPROACH FRAMEWORKS: SPRINT (1:06)
HOW TO APPROACH FRAMEWORKS: Ladder to Awesomeness (3:40)
HOW TO APPROACH FRAMEWORKS: Winning Metrics (1:37)
KEY PERFORMANCE INDICATORS: The Construction (2:29)
KEY PERFORMANCE INDICATORS: SPRINT (0:35)
KEY PERFORMANCE INDICATORS: Solution 1 (2:11)
KEY PERFORMANCE INDICATORS: Solution 2 (0:58)
KEY PERFORMANCE INDICATORS: Examples to Use (1:59)
KEY PERFORMANCE INDICATORS: The Execution (2:25)
KEY PERFORMANCE INDICATORS: SPRINT (0:32)
KEY PERFORMANCE INDICATORS: So What (1:45)
PREPARE: Solutions Assessment & Options
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