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21st Century Analyst - Boosting Careers in Data Analysis & Data Science
The Rise Of Digital Analytics
An Introduction (0:48)
The Digital Landscape (2:03)
The Business Landscape (3:57)
Evolving Business Structures (2:26)
Digital and The Technology Democracy (1:11)
The Rise of the Analyst (2:29)
The Analyst Journey (5:23)
The Analyst Obstacles (4:54)
The Analyst Opportunities (3:07)
Interview-How are businesses adopting digital practice? (4:58)
Arming the Analyst - 101
PLAN: Know Who You Are Analysing (5:55)
PLAN: Performing Multi-tiered Analysis (1:55)
PLAN: Your Tools Checklist (2:31)
PLAN: Getting Ready for Analysis (3:08)
EXERCISE: Mind Mapping (4:56)
PREPARE: Getting to Know Your Business (1:33)
PREPARE: Due Diligence & Your Approach (1:10)
PREPARE: Needs Assessment Checklist (1:09)
PREPARE: Solutions Assessment & Options (2:28)
PREPARE: Getting to Know Your Customer (2:36)
TAKE ACTION: Conducting Heuristics (2:04)
TAKE ACTION: Know Your Customer (4:10)
TAKE ACTION: Helping Hands 1 (0:29)
TAKE ACTION: Helping Hands 2 (0:17)
ACCELERATE: Keynote (0:42)
ACCELERATE: Piece of the Puzzle (0:40)
ACCELERATE: Best Friends (0:53)
ACCELERATE: Round-up (2:47)
ACCELERATE: Getting To Know Yourself (2:54)
What is the Right Analyst DNA (6:21)
The Digital Marketing Landscape - 101
THE CONSUMER: An Introduction (0:43)
THE CONSUMER: The Challenges of Digital (1:37)
THE CONSUMER: The Consumer Journey (3:51)
THE CATEGORIES: Mental Modes for Buying (1:57)
THE CATEGORIES: Digital Marketing Categorised (3:07)
THE CATEGORIES: What to Use and When (2:07)
THE AD ECOSYSTEM: An Introduction (1:58)
THE AD ECOSYSTEM: Ad Serving (2:23)
THE AD ECOSYSTEM: Programmatic Advertising (2:40)
THE IMPACT: Programmatic Advertising (1:58)
THE IMPACT: The Advertising Ecosystem (1:30)
THE IMPACT: AdTech Deep Dive (1:02)
THE TOOLS: DSP (2:39)
THE TOOLS: Ad Exchange (1:13)
THE TOOLS: DMP (2:49)
THE TOOLS: SSP (1:55)
INTERVIEW: How Important Are Analysts to Consultants? (2:44)
Digital Measurement-101
WHY WE NEED FRAMEWORKS: An Introduction (1:18)
WHY WE NEED FRAMEWORKS: Key Performance Indicators (3:48)
WHY WE NEED FRAMEWORKS: The Customer Decision Journey (2:49)
HOW TO APPROACH FRAMEWORKS: An Introduction (3:09)
HOW TO APPROACH FRAMEWORKS: SPRINT (1:06)
HOW TO APPROACH FRAMEWORKS: Ladder to Awesomeness (3:40)
HOW TO APPROACH FRAMEWORKS: Winning Metrics (1:37)
KEY PERFORMANCE INDICATORS: The Construction (2:29)
KEY PERFORMANCE INDICATORS: SPRINT (0:35)
KEY PERFORMANCE INDICATORS: Solution 1 (2:11)
KEY PERFORMANCE INDICATORS: Solution 2 (0:58)
KEY PERFORMANCE INDICATORS: Examples to Use (1:59)
KEY PERFORMANCE INDICATORS: The Execution (2:25)
KEY PERFORMANCE INDICATORS: SPRINT (0:32)
KEY PERFORMANCE INDICATORS: So What (1:45)
Data Gathering 101
EVALUATE & CLEAN DATA: An Overview (1:57)
EVALUATE & CLEAN DATA: Gather Your Data (1:57)
EVALUATE & CLEAN DATA: First Steps (2:30)
EVALUATE & CLEAN DATA: Whats Next (2:37)
EVALUATE & CLEAN DATA: Joining Data (1:33)
EVALUATE & CLEAN DATA: Tools to Help (1:58)
INTERVIEW: Why this program & What makes a Good Analyst? (3:58)
Tag Management - Google Tag Manager 101
Introduction to Tag Management (3:08)
INTRODUCTION TO TAG MANAGEMENT: Account Structure & Definitions (2:06)
GOOGLE TAG MANAGER TERMINOLOGY: GTM Triggers (2:41)
GOOGLE TAG MANAGER TERMINOLOGY: GTM Variables (2:49)
GOOGLE TAG MANAGER TERMINOLOGY: GTM Event Tracking (4:04)
GOOGLE TAG MANAGER CONCEPTS: AdWords Conversion & Remarketing Tags (1:30)
GOOGLE TAG MANAGER CONCEPTS: Facebook Pixel (2:30)
GOOGLE TAG MANAGER CONCEPTS: Testing & Publishing (4:09)
GOOGLE TAG MANAGER CONCEPTS: Container Versions (2:17)
DEMO - GOOGLE TAG MANAGER: Tags & Triggers (12:48)
DEMO - GOOGLE TAG MANAGER: Variables (7:38)
DEMO - GOOGLE TAG MANAGER: Exercise (6:43)
DEMO - GOOGLE TAG MANAGER: Event Tracking (3:50)
DEMO - GOOGLE TAG MANAGER: 3rd Party Tags (9:32)
DEMO - GOOGLE TAG MANAGER: Exercise (8:23)
DEMO - GOOGLE TAG MANAGER: Testing & Publishing (11:02)
Tag Management - Launch by Adobe (Tag Management) 101
DEMO - LAUNCH BY ADOBE: Create a Property in Launch (1:05)
DEMO - LAUNCH BY ADOBE: Add Library Files in Launch (1:14)
DEMO - LAUNCH BY ADOBE: Data Elements in Launch (4:08)
DEMO - LAUNCH BY ADOBE: Add Extension in Launch (5:38)
DEMO - LAUNCH BY ADOBE: Add Rules in Launch (7:55)
DEMO - LAUNCH BY ADOBE: Approve and Publish (5:38)
Tag Management - Tealium Tag Manager 101
TEALIUM DEMO: Tags & Load Rules (11:16)
TEALIUM DEMO: Exercise 1 (3:28)
TEALIUM DEMO: Event Tracking (8:00)
TEALIUM DEMO: 3rd Party Tags (11:24)
TEALIUM DEMO: Testing & Publishing (8:14)
INTERVIEW (3:06)
Google Analytics 101
GOOGLE ANALYTICS - HOW IT WORKS: The History of Google Analytics (1:40)
GOOGLE ANALYTICS - HOW IT WORKS (1:28)
GOOGLE ANALYTICS - HOW IT WORKS: The Google Analytics User Model : Hits, Users, Sessions (1:06)
GOOGLE ANALYTICS - HOW IT WORKS: The Google Analytics User Model: Unique & Returning Users (1:05)
ACCOUNT - ACCOUNT STRUCTURES: The Challenges of Cookie-Based Tracking (1:18)
ACCOUNT - ACCOUNT STRUCTURES: The Structure of a Google Analytics Account (1:26)
ACCOUNT - ACCOUNT STRUCTURES: User Access Levels in Google Analytics (1:42)
ACCOUNT - SETTING-UP: Google Analytics Account (4:40)
ACCOUNT - SETTING-UP: Your Tracking Code in Google Analytics (2:30)
Google Analytics Navigation 101
PLATFORM - DEFINITIONS & CONCEPTS: Bounce & Bounce Rates | Entrance & Exit (1:56)
PLATFORM - DEFINITIONS & CONCEPTS: Not Set | Not Provided (1:51)
PLATFORM - DEFINITIONS & CONCEPTS: Introduction to Goals (1:08)
PLATFORM - GOALS: Types (1:32)
PLATFORM - GOALS: Setting up Goals in Google Analytics (1:55)
PLATFORM - GOALS: Destination Goals (3:22)
PLATFORM - GOALS: Duration & Pages Per Session Goals (1:08)
PLATFORM - GOALS: Events & Event Goals (2:01)
PLATFORM - NAVIGATION: Date Range Selector (5:07)
PLATFORM - NAVIGATION: Main Menu Panel (6:19)
PLATFORM - NAVIGATION: Main Canvas Layout (3:36)
Google Analytics 101 Reports
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Reports (1:00)
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Report Sampling (4:28)
REPORTS - DEFINITIONS & CONCEPTS: Introduction to Report Segmentation (2:45)
REPORTS - SEGMENTATION: Creating System Segments in Google Analytics (1:53)
REPORTS - SEGMENTATION: Creating Custom Segments in Google Analytics (2:18)
REPORTS - SEGMENTATION: Creating Segments Using Conditions (1:56)
REPORTS - SEGMENTATION: Creating Segments Using Sequences (3:20)
REPORTS - AUDIENCE REPORTS: Audience Reports (2:07)
REPORTS - AUDIENCE REPORTS: Demographic Reports (3:00)
REPORTS - AUDIENCE REPORTS: Interest & Geo Reports (3:50)
REPORTS - AUDIENCE REPORTS: Behavior Reports (2:12)
REPORTS - AUDIENCE REPORTS: Technology Reports (1:33)
REPORTS - AUDIENCE REPORTS: Mobile Reports (2:27)
REPORTS - AUDIENCE REPORTS: Benchmarking Reports (3:56)
Google Analytics 101 Analysis
REPORTS - ACQUISITION REPORTS: Concepts: Traffic Sources | Source/Medium (3:48)
REPORTS - ACQUISITION REPORTS: Concepts: Campaign Tracking (3:46)
REPORTS - ACQUISITION REPORTS: Source Medium (3:58)
REPORTS - ACQUISITION REPORTS: Referrals (3:28)
REPORTS - ACQUISITION REPORTS: AdWords (4:54)
REPORTS - ACQUISITION REPORTS: Keywords, Search Queries, Hour of Day (3:31)
REPORTS - ACQUISITION REPORTS: Search Console Report (6:32)
REPORTS - BEHAVIOUR REPORTS: Behaviour Reports (1:34)
REPORTS - BEHAVIOUR REPORTS: Overview & Site Content (4:30)
REPORTS - BEHAVIOUR REPORTS: Site Speed (3:54)
REPORTS - BEHAVIOUR REPORTS: Site Search (2:05)
REPORTS - BEHAVIOUR REPORTS: Events (1:04)
Google Analytics 101 E-commerce and Attribution
REPORTS - CONVERSION REPORTS: Goals (4:30)
REPORTS - CONVERSION REPORTS: eCommerce Transaction Performance (2:40)
REPORTS - CONVERSION REPORTS: eCommerce Product Performance (3:20)
REPORTS - CONVERSION REPORTS: Shopping Behaviour (4:22)
REPORTS - CONVERSION REPORTS: Multi-Channel Funnel (2:29)
REPORTS - CONVERSION REPORTS: Top Conversion Paths (2:15)
REPORTS - CONVERSION REPORTS: Time Lag & Path Length (1:39)
REPORTS - CONVERSION REPORTS: Attribution Reports: Last Click v Linear (4:00)
REPORTS - CONVERSION REPORTS: Attribution Reports: Other Models (3:02)
REPORTS - CONVERSION REPORTS: Attribution Reports: Custom Models (2:47)
REPORTS - CUSTOM REPORTS: Custom Reports (1:33)
REPORTS - CUSTOM REPORTS: eCommerce Performance (3:31)
REPORTS - CUSTOM REPORTS: Marketing Performance (3:03)
INTERVIEW (3:46)
Adobe Analytics 101
HOW IT WORKS: Introduction to Adobe Analytics (2:33)
HOW IT WORKS: Platform Principles (1:59)
PLATFORM - DEFINITION & CONCEPTS: Key Concepts (3:19)
PLATFORM - DEFINITION & CONCEPTS: Key Concepts (1:38)
PLATFORM - DEFINITION & CONCEPTS: Reporting Controls: Admin Set-up (1:15)
PLATFORM - DEFINITION & CONCEPTS: Reporting Controls - Basic Navigation (3:24)
PLATFORM - FEATURES: Analytics Features: Classification (1:31)
PLATFORM - FEATURES: Analytics Features: Attribution (2:17)
PLATFORM - FEATURES: Analytics Features: Segments (2:15)
PLATFORM - FEATURES: Analytics Features: Segmentation (1:28)
Adobe Analytics 101 Reports
REPORTING SUITE: None & Unspecific (0:36)
REPORTING SUITE: Audience Intro (1:38)
REPORTING SUITE: Acquisition Intro (1:04)
REPORTING SUITE: Campaign Parameters (1:10)
REPORTING SUITE: Traffic Sources (1:51)
REPORTING SUITE: Refer Reports (0:48)
REPORTING SUITE: Acquisition Reports (0:35)
REPORTING SUITE: Campaign Tagging (1:35)
REPORTING SUITE: Tracking Code Reports (1:03)
REPORTING SUITE: AA vs GA Campaign Tagging (0:47)
REPORTING SUITE: Content Reports (2:32)
REPORTING SUITE: Conversion Reports (1:31)
REPORTING SUITE: Alerts/Workspace/Warehouse/Getting Help (4:02)
INTERVIEW (5:43)
Turning Analytics to Insights
ECOMMERCE ANALYSIS: An Introduction (2:23)
ECOMMERCE ANALYSIS: What does it mean to you? (2:11)
ECOMMERCE ANALYSIS: Exercise - Performance by Devices (5:15)
ECOMMERCE ANALYSIS: Query Function (1:28)
ECOMMERCE ANALYSIS: Exercise - Device Funnel Performance Analysis (8:39)
ECOMMERCE ANALYSIS: Exercise & Summary - Product Merchandising Analysis (2:36)
ECOMMERCE ANALYSIS: Exercise & Summary - Internal Site Search Analysis (1:23)
CUSTOMER RELATIONSHIP MANAGEMENT ANALYSIS: Exercise (3:58)
CUSTOMER RELATIONSHIP MANAGEMENT ANALYSIS: Understanding Your Customer (5:30)
DEMOGRAPHICS ANALYSIS: Demographics Exercise (1:45)
DEMOGRAPHICS ANALYSIS: Exercise 1 (4:14)
DEMOGRAPHICS ANALYSIS: Exercise 2 (5:09)
DEMOGRAPHICS ANALYSIS: Exercise 3 (3:39)
DEMOGRAPHICS ANALYSIS: Exercise 4 (3:16)
AUDIENCE CLUSTERING: Segmentation (3:28)
AUDIENCE CLUSTERING: Example (4:27)
AUDIENCE CLUSTERING: Two Famous Segments (3:14)
ATTRIBUTION MODELLING: Introduction (3:57)
ATTRIBUTION MODELLING: Exercise Introduction (1:42)
ATTRIBUTION MODELLING: Exercise 1 (2:19)
ATTRIBUTION MODELLING: Exercise 2 (1:52)
ATTRIBUTION MODELLING: Exercise 3 (3:24)
Media Measurement 101
SEARCH & DISPLAY: SEO (5:25)
SEARCH & DISPLAY: SEM (5:35)
SEARCH & DISPLAY: Search Measurement (2:35)
SEARCH & DISPLAY: Display (5:48)
SOCIAL: Social (3:14)
SOCIAL: Social Measurement (3:38)
SOCIAL: Social Metrics (2:30)
VIDEO: Video (4:32)
VIDEO: Video Measurement (4:34)
VIDEO: Video Metrics (3:56)
Media Measurement 101 Mobile
MOBILE: Mobile (1:47)
MOBILE: Beacon & Location for Apps (2:34)
MOBILE MEASUREMENT: Mobile Measurement (1:19)
MOBILE MEASUREMENT: Mobile Measurement Overview (3:34)
MOBILE MEASUREMENT: Mobile Measurement Acquisition (1:48)
MOBILE MEASUREMENT EVALUATION: Mobile Measurement Evaluation 1 (1:45)
MOBILE MEASUREMENT EVALUATION: Mobile Measurement Evaluation 2 (3:19)
MOBILE MEASUREMENT EVALUATION: Mobile Measurement Evaluation 3 (3:26)
MOBILE MEASUREMENT PURCHASE: Mobile Measurement Purchase 1 (3:06)
MOBILE MEASUREMENT PURCHASE: Mobile Measurement Purchase 2 (3:12)
Media Measurement 101 Programmatic
GMP: Integrations and Use Cases (23:35)
DEMAND SIDE & DATA MANAGEMENT PLATFORMS: Demand Side Platforms (4:13)
DEMAND SIDE & DATA MANAGEMENT PLATFORMS: The Structure of DMP (3:53)
DEMAND SIDE & DATA MANAGEMENT PLATFORMS: Why Use a DMP? (5:46)
INTERVIEW (3:49)
Personalisation & Testing 101
PERSONALISATION: Introduction to Personalisation (2:08)
PERSONALISATION: The Value of Personalisation (3:38)
AB TESTING: AB Testing (2:11)
AB TESTING: AB Testing (2:59)
AB TESTING: Be Where People Are Looking (1:40)
AB TESTING: AB Testing & Multivariate Testing (4:09)
AB TESTING: Best Practices (3:10)
AB TESTING: Prioritising Opportunities (1:57)
AB TESTING: Get Testing (1:37)
AB TESTING: Case Study with Skydive (2:53)
AB TESTING: Tools (5:23)
AB TESTING: Case Study with Amari Hotels (1:09)
OPTIMIZELY DEMO: Navigation (3:15)
OPTIMIZELY DEMO: Audiences & Goals (5:10)
OPTIMIZELY DEMO: URLs (3:19)
OPTIMIZELY DEMO: Results (8:21)
INTERVIEW (2:11)
Visualisation & Storytelling 101
VISUALISATION & STORYTELLING: Play to Your Audience's Strengths (8:56)
VISUALISATION & STORYTELLING: Choosing the Right Type of Display (5:42)
VISUALISATION & STORYTELLING: Design with Strategy (4:27)
VISUALISATION & STORYTELLING: Storytelling Exercise (7:25)
VISUALISATION & STORYTELLING: Testimonial (4:16)
Thank You and Congratulations!
Outro (0:31)
CUSTOMER RELATIONSHIP MANAGEMENT ANALYSIS: Exercise
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