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Learn from Home Series: Introduction to Digital & Data Analytics Tools and Concepts (Full Course for Media Prima)
Data Literacy
The Value of Building Data Literacy Skills (41:55)
Attribution and Market Mix Modelling
Attribution and Market Mix Modelling (52:59)
Dashboarding
Dashboarding: Data Studio (56:40)
Dashboarding: Datorama (42:06)
Dashboarding: Tableau (38:01)
Google Analytics : App Analytics & Intro to GA4
Google Analytics for Firebase - Part 1 (3:04)
Google Analytics for Firebase - Part 2 (7:33)
Google Analytics for Firebase - Part 3 (6:19)
Google Analytics for Firebase - Part 4 (15:59)
GA4 Properties - Part 1 (10:05)
GA4 Properties - Part 2 (40:27)
Introduction to Google Analytics
Introduction to Google Analytics (113:54)
Introduction to Data Science
Introduction to Data Science (88:00)
Introduction to Digital Marketing
Introduction to Digital Marketing (68:34)
Intro to A/B Testing & Optimisation
Introduction to A/B Testing: Optimise (24:00)
Introduction to A/B Testing: Key Statistical Concepts (44:26)
Introduction to A/B Testing: Google Optimize (20:41)
Introduction to A/B Testing: Optimizely X (31:39)
Introduction to Programmatic
Programmatic & Data (45:51)
Introduction to Programming Languages
Introduction and Installations (55:02)
Basics of Python (103:47)
Introduction to Pandas & Hands-on Exercises (53:45)
Introduction to A/B Testing: Optimizely X
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