Learn From Home Series Module 2: Attribution and Mix Market Modelling

Since the impact of COVID-19, now more than ever, organisations are beginning to recognise the importance of upskilling and reskilling employees to cope with the changing nature of work roles and processes. Specifically in the Analytics field, change is a constant and moving at lightning speed is a given. Understanding the value of data literacy skills is at the forefront of Sparkline's mission and we have created a Learn From Home Series( LFH), to support novices and individuals already in the industry alike - to develop new or existing data literacy skills.

A programme delivered by experienced analytics professionals, the Learn From Home Series is your complete intro guide to data and analytics concepts!

Course Curriculum


  Introduction to Attribution and Market Mix Modelling
Available in days
days after you enroll

Gain an insight into how Attribution and Mix Market Modelling can be integrated for businesses and brands to have further control to optimisation for various digital marketing channels & driving ROI. Brought to you by the Associate Analytics Director of a global data measurement-driven media agency, Jordon Yuen.


Sparkline Academy Testimonials

“My journey with Sparkline's Training Programme was pivotal as it has equipped me with the right skills to be an effective analyst. The opportunities it has provided me with has no doubt been a huge boost for my career.”

Brandon Wong, Revenue and Optimisation Analyst, MBS

Marina Bay Sands – Logos Download


Supported by the Digital Analytics Association and is the go to

training partner for brands such as


Frequently Asked Questions


When does the course start and finish?
The course starts as soon as you enroll and you will then have access to complete the learning within 3 months of enrollment. This is an approach we have taken (by doing a lot of research on learning approaches and processes) to ensure learners are motivated to complete and gain your certification with a timed goal. You are far more likely to complete your learning and improve your time management skills at the same time!
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied for whatever reason contact us within the first 30 days of purchase to discuss a refund procedure.
How can I reach you with further questions?
Please feel free to send us an email at [email protected].

Get started now!